About
Hi, I'm Erin.
I'm a marketing strategist who helps businesses grow through focused strategy and effective execution.
After more than 15 years in marketing across startups, professional services, and global tech companies, I’ve seen what happens when marketing has direction, and when it doesn’t. I’ve led campaigns, built content programs, and set up systems that make marketing measurable and meaningful.
But what I’ve noticed is that small businesses often get left out of the conversation. They have the ideas, ambition, and drive, but not always the time, team, or budget to turn that energy into a plan. That’s where I come in.
Storylines Creative Co exists to bridge that gap. I work with businesses to create clear, strategic marketing foundations and help bring those plans to life. My approach blends storytelling, structure, and consistent action to build a strategy that fits your business and supports long-term growth.
I believe marketing shouldn’t feel overwhelming or out of reach. It should be practical, purposeful, and something you can actually sustain.
If you’ve been piecing things together on your own, or you’re ready to get more strategic about how you show up, I can help you build a plan that fits your stage and goals without the inflated price tag or long-term commitments.
My background
Before starting Storylines Creative Co, I spent my career in marketing roles in the United States and internationally, working with businesses at different stages, from pre-launch startups figuring out their positioning to established tech companies scaling into new markets.
I've done the full spectrum: brand strategy, campaign management, content creation, marketing automation, event strategy, and more. I've also worked closely with sales, product, creative, and executives, so I understand how marketing fits into the bigger picture.
These days, I'm based in Perth and work with clients across Australia and the U.S. When I'm not working, you'll probably find me you'll find me nose-deep in a book, hunting down Perth's best coastal pubs/restaurants, or making the most of our beautiful beaches.
Ready to get started?
Let's talk about what your business needs and how I can help.