Services
Whether you're just getting started, need strategic direction, or want hands-on help bringing your marketing to life, I offer flexible options to meet you where you are.
Get clear on what to do next. A focused strategy workshop to unpack your goals, audit what's working (or not), and build a prioritised action plan you can actually follow.
The workshop can be completed in one sitting or split across multiple sessions, depending on your preference and availability. Recommendations may be discussed during the live session, but a full written summary and action plan will be provided following the completed strategy work.
Marketing Roadmap
Ideal for:
Businesses about to launch a new service or product
Those who've been winging it and need direction
Businesses that just hired someone and need a roadmap for them to follow
Annual marketing planning
Anyone who wants expert guidance before committing to implementation services
What's included:
Audit of your existing marketing: website, social media, email, digital profiles
Customer journey mapping
Competitor positioning analysis
Discussion of your goals, constraints, and opportunities
Deliverables:
Prioritised action plan (what to do first, second, third)
Specific recommendations tailored to your business
Quick wins vs. long-term initiatives
Estimated timeline and investment for each recommendation
30 days of email support for clarification questions
Afterward, you can implement the recommendations yourself, hire me for specific projects, or use the roadmap to guide your internal team.
Get your business online properly, without the overwhelm or big agency price tag. Perfect for new businesses or those transitioning from word-of-mouth only.
Ideal for:
Brand new businesses
Sole traders who've been operating on word-of-mouth only
Businesses transitioning from hobby to serious
Those with limited marketing budgets who need the essentials in place
Digital Foundations
What's included:
Strategy session (90 minutes) to clarify your goals, audience, and messaging
Basic Squarespace website setup (up to 5 pages) with contact form, privacy policy, mobile-responsive design, and basic SEO (title tags, meta descriptions, image optimisation)
Email marketing platform setup with signup form embedded on your website, welcome email template, and compliance settings (unsubscribe, consent)
Social media audit and optimisation for one platform (usually Instagram or Facebook), including profile optimisation, content pillars document, and first month content calendar (plan and recommendations)
Google Analytics setup for basic tracking
Training session (60 minutes) so you can maintain everything yourself
Note: Website platform subscription fees and email marketing platform fees are ongoing costs paid directly by you to the respective vendors. These are not included in the setup pricing.
Turn your story into something people notice. Launches, promotions, email sequences, social campaigns, and events, planned and delivered with purpose.
Ideal for: Businesses with an existing online presence who need help executing a specific initiative.
Campaign Activation
What's included:
Campaign strategy with clear goals, objectives, and KPIs
Messaging framework tailored to your audience
Content creation and copywriting (e.g., (articles, blogs, emails, landing pages, marketing collateral, sales enablement materials)
Asset creation based on campaign needs (e.g., social media graphics, lead magnets, sales enablement tools, one-pagers).
Campaign tracking setup (UTM links, conversion goals in Google Analytics)
Performance report at 30 days
Depending on the campaign type, additional deliverables may be identified and included. This will be discussed during your campaign strategy session.
Choose your campaign type:
Email campaign (monthly newsletters, promotions)
Social media content planning and guidance
Lead generation campaign (landing page, lead magnet, email nurture sequence)
Product or service launch (announcement strategy, email sequence, social content calendar)
Customer re-engagement (win-back email sequence, special offer, survey)
Seasonal campaigns (planning, email sequence, social assets, tracking setup)
Simple PPC campaigns (Google, LinkedIn, Meta)
Integrated and multi-channel campaigns also available
Quarterly Review
Stay on track with quarterly check-ins, campaign planning, and ongoing advice. Perfect if you want consistent direction without the agency overhead.
Marketing momentum doesn't happen by accident. It requires regular attention, course correction, and someone who understands your business well enough to spot opportunities and keep you accountable. That's what the Quarterly Review delivers: a dedicated partner who shows up consistently, helps you prioritise what matters, and gets campaigns done while you focus on running your business.
Ideal for: Businesses that need consistent marketing momentum but can't justify a full-time marketer or ongoing agency retainer. You get strategic oversight, hands-on execution, and accountability without the overhead.
What's included each quarter:
90-minute strategy check-in to review performance and refine your approach
Performance analysis of the previous quarter (what worked, what didn't, and why)
Revised action plan for the next quarter with clear priorities
One full campaign planned and executed based on your business priorities (campaign type and scope determined during the strategy session)
Content pack: 1 blog post or article, 12 social media captions, 2 email templates
Ongoing email and Slack support between sessions for questions, quick reviews, and strategic input
How it works:
This is a 3-month commitment. At the start of each quarter, we'll review your previous marketing efforts, establish goals and themes for the next 3 months, and I'll plan and execute one campaign aligned with your priorities. Between sessions, you have direct access for support, so you're never stuck wondering what to do next or whether you're on the right track.
Need something extra?
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Extra strategy hours
Ongoing strategic support for questions, campaign reviews, or decision-making as your business evolves.
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Marketing audit
Comprehensive assessment of your current marketing mix, with prioritised recommendations for improvement.
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Content creation
Long-form articles, blog posts, and case studies that showcase your expertise and support your SEO and thought leadership goals.
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Custom Notion templates
Tailored systems to keep your marketing organised, including content calendars, campaign trackers, marketing idea boards, and workflow templates
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Marketing tech stack setup
Marketing automation platform configuration, Salesforce administration, marketing-to-sales handoff processes, and standard operating procedures
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Event strategy and execution
End-to-end event support, from concept and promotion strategy to day-of coordination and post-event nurture campaigns.
FAQs
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No, I focus on strategy and execution rather than design. I can provide creative direction and ideas, but you'll want to hire a professional designer for logos, branding, and custom graphics.
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I specialise in simple Squarespace setups. For complex websites or custom development, I'll work with you on strategy and content, but you should hire an experienced developer. If you'd like, I'm happy to liaise with them to provide assistance with questions and creative direction.
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No, I currently do not offer daily posting or community management services. I focus on strategy, content planning, and campaign execution.
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I can set up simple PPC campaigns and provide strategy, but I currently do not manage large-scale media buying or ongoing performance marketing optimisation.
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Sorry, that's outside my scope. I focus on owned and earned marketing channels like email, content, and campaigns.